There is a quotation by Robert Schuller who said: “The good news is that the bad news can be turned into good news when you change your attitude”.
Really everything depends on how we look at the situation. Sometimes something bad can turn into something good, even better than you could imagine.
How does it relate to the marketing you may ask? The answer will be – your content is the only thing that can be better and better every day, with the help of looking at it from different perspectives.
Remember this tip. As simple as it can be. People may forget what you say, what you do, but people will never forget what you made them feel.
Today’s post we would like to devote to practical tips on how to make people feel your content, keep it in their mids and respond to your call-to-action (if you have one in your message).
This may shock, isn’t it?
You need to understand what true listening looks like before you can expect others to listen to you.
Learn how to hear your target listener. You can speak a lot with all your contents, posts, calls-to-action. But does your reader really need it?
This may seem counter-intuitive, but by far the most effective way to get people’s attention is to give them yours. When you truly listen to someone – when you offer them your undivided focus, summarize their main points to make sure you’re tracking, ask curiosity-based questions to find out more – you’re expressing openness and respect powerfully. Most people automatically want to hear what someone who seems interested in them might have to say.
Whenever you feel like someone isn’t listening to you, try listening to him or her first, and then see what happens. It doesn’t always work (some people are self-involved), but it usually does.
2. Read the Audience
If you’re talking to someone or to a group, and they’re not giving you their attention, they’re not listening to you. As above, you talking more is probably not going to help. Stop talking. Ask a question; find out what they’re interested in hearing. Even if you’re the most compelling speaker in the world, people won’t listen to you if they’re not interested in your topic.
3. Make it swift
Accept that people scan web pages, rather than reading them thoroughly, and work with this reality rather than fighting it.
If you want to cover a complex topic, consider breaking it into a series of posts. It’s a great way to keep people coming back for more, and your reader will find it easier to digest your content if they get it in portion-controlled sizes.
Structure your paragraphs in the inverted pyramid style. This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners move from point to point and decide where they’d like to dive in deeper.
Once you’ve done that, use the following easy design techniques to make your content much more reader-friendly.
It takes just a few minutes to turn a post from an overwhelming mass of gray text to something that engages the reader and pulls her in.
4. Allow Each Sentence To Lead To The Next
One of the most basic ways to keep your reader’s attention is to ensure that each sentence you write compels your readers to move on to the next. For example, the purpose of your headline is to get your readers to move onto the first sentence. The purpose of the second sentence is to get them to move on to the third. You get the idea. Keep your content compelling all the way through.
5. Break up your content with compelling subheads
A strong headline (and therefore a strong premise) is vital to getting readers to check you out. And solid subheads keep readers engaged, acting as “mini-headlines” to keep them moving through the rest of your content.
Make your subheads intriguing and informative.
6. Add relevant and helpful links
Internal links back to your own cornerstone content will keep people on your site and reading your best material.
External links show you’ve researched the topic and want to highlight other experts. Good content uses both to expand your reader’s understanding and add value.
7. Highlight content strategically
Add emphasis to your content by using a bold font in important concepts. Your reader will scan through and pick out the most important information at a glance.
Emphasize the key points so the scanner can quickly pick them out.
8. Use the power of numbers
Numbers are an effective way to both capture attention and keep the reader oriented. You can often make a post more compelling just by numbering your main points. Try it.
9. Use Images To Make Your Concepts Simple
Images are a great way to break up your content and spare your users from a sea of text. By using images to illustrate the concepts you are writing about, you also make them easier to understand and engage with.
10. Remember You deserve to be heard
As a human being, you deserve this right. But that doesn’t always mean people will follow your words without question If you want people to listen to your ideas and respect your opinions, stick up for yourself.
The fact people listen to you largely depends on how you carry yourself. Understanding this, actively work to ensure you aren’t just blending in with the masses.
Read about Types of Content Creation