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How do Copywriting, Content Marketing, Content Strategy Differ?
How do Copywriting, Content Marketing, Content Strategy Differ?

How do Copywriting, Content Marketing, Content Strategy Differ?

Author Avatar wrote on 07/11/2018

“Copy” is the written product of copywriters who create it on behalf of a brand, usually to promote that brand’s promise and value propositions. “Content marketing” can encompass text, imagery, audio, video, social media, and more. Its purpose is to provide information audiences are seeking and, ultimately, encourage them to act and move through the sales funnel.

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Spin Selling Important Notes

Spin Selling Important Notes

Author Avatar wrote on 12/09/2018

In this post, we highlighted the most important notes of Spin Selling, which will contribute to increasing your sales and development of your business. Read and be inspired! Read more
Need-Payoff Questions – Spin Selling

Need-Payoff Questions – Spin Selling

Author Avatar wrote on 29/08/2018

Need-Payoff Questions get the buyer to tell you about their Explicit Needs and the benefits your solutions offers, rather than forcing you to explain the benefits to the buyer.Read more
Problem Questions – Spin Selling

Problem Questions – Spin Selling

Author Avatar wrote on 15/08/2018

The first of these other questions are Problem Questions. If you are relatively new to selling then practicing problem questions is probably the single most important thing that you can do to improve your sales results. Read more
Situation Questions – Spin Selling

Situation Questions – Spin Selling

Author Avatar wrote on 08/08/2018

Questions seeking facts are called Situation Questions. They are necessary. They help uncover a context for uncovering buyer problems. You need some facts in order to be able to put forward a reasonable solution / proposal to your prospect.  Read more

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