Remarketing Ads Services

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Remarketing Ads Services

Remarketing is about creating ads targeting people who already visited your website/app or have already shown interest in your services by buying services from you or signing up to your mailing list for more info.

How and where I retarget those potential customers?

  • Google ads on Google, YouTube, Gmail and Google partner network
  • Facebook ads on Facebook and Instagram
  • Microsoft ads on bing, Yahoo,Outlook, Microsoft Network and LinkedIn

Google Remarketing Ads

Highly recommended to all types of businesses

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Google Remarketing Ads Benefits

Below are a few benefits of using remarketing:

  • Very Effective: You reach people who already show interest in your services
  • Prompt reach/Well-timed targeting: You can show your ads to people who’ve previously interacted with your business right when they’re searching elsewhere and are more likely to make a purchase. You can also help customers find you by showing them your ads when they are actively looking for your business on Google Search.
  • Focused advertising: You can create remarketing lists to advertise for specific cases.
  • Large-scale reach: You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.
  • Measurable: You’ll have reports of how your campaigns are performing.

Ways to remarket with Google Ads

  • Standard remarketing: Show ads to your past visitors as they browse sites and apps on the Display Network.
  • Dynamic remarketing: Show ads that include products or services that people viewed on your website or app.
  • Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website.
  • Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.
  • Customer list remarketing: Upload lists of contact information that your customers have given you. When those people are signed into Google, you can show them ads across different Google products.

More about Google Remarketing Ads

Facebook Remarketing Ads

Facebook allows you to target people who already have visited your website/app or by providing a list of customers information. When those visitors and customers browse Facebook and Instagram they will see your ads and offers again.

Facebook Remarketing Ads Benefits

  • Lower Cost per Click: Remarketing on Facebook usually has a lower cost per click when compared to remarketing on search engines
  • Very Effective because you are targeting people who already visited your website/app or interacted with your business
  • Lookalike Audience You can reach more similar audience to get new customers

Ways to Remarket with Facebook Ads

  • Contacts List: With data from your CRM system or customer contact lists – such as phone numbers or email addresses – you can connect with your customers and contacts on Facebook.
  • Website Visitors: you can create a Custom Audience of people who have visited your website. You can even use the website traffic data to show people ads for things they’ve shown interest in on your website
  • App Users: you create a Custom Audience of people who use your app, so you can inspire them to return to a game or view an item that they may be interested in buying.

Read more about Facebook Retargeting ads

Microsoft Remarketing Ads

Microsoft allows you to target people who already have visited your website or by providing a list of customers information. When those visitors and customers search Bing and Yahoo or browse Microsoft network they will see your ads and offers again.

Microsoft Remarketing Ads Benefits

  • Lower Cost per Click than Google Ads: Remarketing on Microsoft has a lower cost per click when compared to Google ads
  • Very Effective because you are targeting people who already visited your website/app or interacted with your business
  • Important for B2B if you done on Linkedin

Ways to Remarket with Microsoft Ads

  • Website Visitors: you can create a Custom Audience of people who have visited your website. You can even use the website traffic data to show people ads for things they’ve shown interest in on your website
  • Contact list: You can target a list of contacts and employees who work on their companies  with LinkedIn

More about Microsoft Remarketing Ads

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